Are you renting out a property in San Diego? The rental market in the area is flourishing! With its growing population, favorable weather conditions, strong job market, and thriving tourism industry, you’ll likely earn lucrative returns from your investment if you do it right. 

There are several reasons why owning a San Diego rental property is a great idea—and this is the reason why San Diego is one of the favorite destinations for rental property investors. While the rental market in San Diego is strong, so is the competition. That is why you need to work harder to ensure that you can stay ahead of competitors. 

To get the most out of your investment property, you need to ensure that you have high occupancy rates. This way, it will generate continuous cash flow, which means you can earn profits from your rental investment.

To get your property occupied, you need to advertise it properly. Attracting tenants is one of the most challenging tasks in rental property investing. No matter how good a rental market is, without the right marketing strategy in place, you risk long vacancy periods and lost income.

Here are a few tips to keep in mind when advertising your San Diego rental property:

Use Professional Photography

Modern advertising utilizes online platforms like Zillow and Trulia or social media apps to list rental properties. These digital platforms make it easier to post photos and video tours of your rentals to help engage prospective tenants. 

person holding up a camera to take a picture

Renters browsing the listing sites will spend most of their time looking at pictures, so if you want to stand out among the competition. When including images in your rental listings, make sure that your marketing photos are taken professionally and highlight your property’s best features. 

But before you even take photos, make sure that the property is staged properly. Get rid of clutter and other unnecessary objects that will cause a distraction. Moreover, make sure to take your photos where there is natural lighting for better output.

You should also have a shot list ready so you don’t forget to take photos of important spaces. Make sure to take photos of important rooms, including:

  • The kitchen and dining room
  • Bathrooms
  • Bedrooms
  • Living spaces
  • Outdoor spaces like patio and lawn
  • Special features like a laundry area or private parking spots

You may also want to take photos of the house or building’s exterior so that the renters will have an idea of what it looks like. Also, it’s best to include a couple of photos of the neighborhood and its facilities, like nearby businesses and parks so prospective tenants can get a sense of the area.

three marketing experts looking at a computer monitor review images for a campaign

Write a Unique Copy

Having outstanding photos is not enough. To get the best out of your marketing efforts, you should know how to write a unique ad copy for each of your rental properties. When writing ad copy, make sure to be as honest and accurate as possible. After all, you don’t want to mislead your prospective residents.

Writing a good copy will create a story about your property, and you want the story to remain truthful. The copy that accompanies the photos has two sections: the headline and the description of the rental property. 


The headline is the first thing that potential tenants will see when browsing various listings. When writing the headline, consider the following formula:

Rental Price + Number of Bedrooms + Number of Bathrooms + Property Type + Location + Best Selling Point

In practice, this could look something like, “$2,080 1-bedroom 1-bathroom apartment unit in San Diego with access to a gym and pool”.

This formula will immediately tell the prospective renters what they should expect from the property. If the property is within their preferred budget, size, and location, then they can find out more by reading the description.


The description portion of the ad copy is where you write more information about the property. For instance, you can add here what the renters could expect from living in the property—whether it’s close to essential services, what amenities you offer, and what is the neighborhood like. 

computer desktop, keyboard, and note on top of a white desk

This should let your readers visualize the property through words, so make use of adjectives when writing the description. Highlight the unique features of the property and other things that you think may be appealing to prospective renters. 

Make sure to also include important policies that residents should know about. For instance, you have to indicate the maximum occupancy limit, the minimum length of stay, whether or not you accept pets, and how much security deposit you require. 

Don’t forget to include a call to action and your contact details so that interested tenants can reach out to you right away.

Distribute Your Advertising Materials

These days, the best way to distribute your advertising materials is through various online platforms, including real estate sites and social media pages. But, it would also be helpful to use traditional marketing methods like “for rent” signs or word-of-mouth to increase your reach. 

Your goal should be to increase the exposure of your vacant property to a wider pool of tenants, so make use of multiple advertising options at the same time. Just make sure to stick within your marketing budget.

Bottom Line

Owning a rental property in San Diego offers lucrative opportunities. However, with the tough competition, you have to work harder to ensure that you get a high occupancy rate. To get the best out of your investment, incorporate effective advertising strategies that will make your rental unit stand out among the rest. 

Use these tips above when it comes to advertising your San Diego rental property. If you have more questions or would like to work with a professional property manager, contact our experts at Keyrenter Property Management San Diego, and we’ll be happy to help you!